Yesterday I posted about the new slogan “Welcome to Scotland” not realising that every man and his blog had done (or was about to do) the same. Particularly entertaining are the contributions of BBC Scotland political editor Brian Taylor who wrote,
“today we got the details. We learned, we were enlightened, we watched in awe.
The new slogan will be: “Welcome to Scotland.”
I know, I know. Be still my beating heart. Such excitement, such glamour.
The Scottish Government calls it a “vibrant” new campaign. “Welcome to Scotland.”
Now one or two sceptics out there might think this new phrase a little lacking in energy – or even, perhaps, originality. Take their names, I say.
Apparently, this isn’t a slogan. We are not comparing like with like. It is a “generic theme”, within which we are to discern the particular merits of each locality. “
And in the musings of a reactionary snob Mr Snob writes,
“the replacement for ‘The Best Small Country In The World’ is:
That’s it. That is the sum total of some Arts graduate’s work for the past 6 months. … That is, roughly, one month per word. It is just under £21,000 per word. It isn’t really six words – it’s three that the wonk has stuck in an internet translation site!”
Before going on to point out that the slogan comes with pictures including
“A bald man in a raincoat wandering along an Edinburgh close – I’ll let you make your own flasher gags… Is this really what we want people to think of Edinburgh? Home of the flashing baldie?
The poster for Aberdeen airport shows crashing waves alongside the caption: ”Home of the world’s largest commercial wave energy farm’ – Hold on to your hats, kids. Now I know that Aberdeen is the home of the world’s largest commercial wave energy farm, we’ll be going their on our summer jollies. I’ll just get the wife to shred those tickets to Florida…”
It appears then that there may be a popular groundswell for a new slogan. Given the £125,000 the last one cost I invite you my dear reader to help in the selection. I have come up with some.
GIven Mr McLeish’s recent job moves how about “Scotland: nearly as good as Birmingham”? Or “Pure dead brilliant” the slogan featured at Prestwick airport in recent years? Or “Scotland: Lulu’s left; you can come in”. Or should we revive Jack McConnell’s “the best small country in the world” but couched with an appropriate Carlsbergian qualification?
So what should Scotland’s slogan be?