13 Responses to

  1. judge_death says:

    “Nero fiddles while Gordon Burns”
    Wasn’t there a game like this on the Krypton Factor?

  2. pigeonhed says:

    I decline to enter this poll because it may cause me to agree with Simon Mayo, something i have avoided for over 20 years.

  3. To me the logo could either symbolise
    a) Britain’s crumbling infrastructure
    b) the expectation that not everything will be finished and what is finished won’t fit together too well

    • hoiho says:

      It’s a neo-cubist renditon of a blowjob.
      I’m sure that symbolises something.

    • To me the logo could either symbolise
      a) Britain’s crumbling infrastructure
      b) the expectation that not everything will be finished and what is finished won’t fit together too well

      It looks even worse in these respects when you see the animated version.

  4. Anonymous says:

    I agree with celestialweasel that it has the appearance of something collapsing.
    Castles in the air, perhaps?
    Or maybe it’s just the collapse of a man who’s just got the bill for something he’s bought but cannot afford.

  5. camies says:

    It certainly looks like the designer was in a hurry to get to the office on the day they submitted the design and accidentally picked up a piece of paper their 3-year-old had been drawing on instead.

    • There was a bloke phoned in on Radio 5 who said he was a designer. The usual approach was to work hard on one or two pieces and then cobble together a couple of really bad designs to force the hand of the client in relation to the carefully thought through well-designed one. He suggested that this was the back of a fag packet cobbled together one (and indicated they were the ones that certain types of clients usually chose…)

  6. tanngrisnir says:

    Since when can a logo encourage you to do something?

    • Indeed…
      When the bloke started talking about the logo as something that would encourage children to leave their computer games and go out and take up cycling or gymnastics I began to wonder about the mentality of those running the whole shebang.

  7. shaz_rte says:

    It looks like a couple having a quickie up against a wall. If a graphic design student submitted this as part of their coursework, they’d be failed on the spot.

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